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TOSCA Editor - Web Application Wireframe Challenge (1)
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LAND O' LAKES

Designing and implementing award winning website experiences for multiple brands through crowdsourcing

”The biggest value-add... there’s no lead time. As soon as I can get a statement of work turned around, I can start the work.”

Allen Niere, Digital Development Manager

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Based in Arden Hills, MN, the Land O'Lakes Dairy Co-op was formed with the belief that they’re better when their farmers work together. Today, Land O’ Lakes is more than 1,700 dairy farmers, and 10,000 employees strong who process and distribute products for about 300,000 agricultural producers. The co-op is one of the largest producers of butter and cheese in the United States. Through its Purina Animal Nutrition business; they serve pet and livestock owners nationwide. They also deliver seed, crop protection products, agricultural services and agronomic insights through its WinField United business.

Land O’ Lakes successfully combines the strong shared values of a thriving co-op with a culture of innovation, sustainability, and giving back to the communities they passionately serve. Teamwork makes the cream work, as they say.

The Challenge

Land O’ Lakes owns and operates dozens of b2c and b2b brands. The world knows them for their delicious and premium dairy products - butter, cheese, and more - but most don’t realize they also own businesses focused on animal feed and seed/crop protection. While some brands cater to dog and cat lovers, other brands seek to instill confidence with cattle farmers. Ensuring consistently great digital experiences on their varying web properties, across all of their brands was their big challenge.

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The Solution

Land O’ Lakes provided their businesses, no matter how big or small, easy access to consistent and amazing web design and development talent through Topcoder. The Land O’ Lakes team executed multiple brand website re-designs, implementations, and launches. All work was managed and guided on-platform by Topcoder Copilots - dedicated project resources that organize and help deliver work through the platform.

  • 5+

    Unique brand websites designed, developed and launched

  • 300%

    faster time-to-market than through traditional means available

  • 70%

    Reduction in cost per website redesign, compared to agency options

The Business Impact

For Land O’ Lakes, providing every brand in their expansive portfolio a simple way to access and execute with incredible design and development talent is important. Traditionally it can be extremely difficult for a centralized digital team, especially one that operates a federated brand portfolio, to provide each unit a consistent solution that helps them succeed digitally.

Brand business leads can do far less jockeying for talent and instead, simply discuss and get going on digital projects more quickly, all while having the confidence that the deliverables will be high-quality, and within budgets that make sense for their business.

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Allen Niere
Digital Development
Manager, Land O’ Lakes

”Our smaller labels migrate best to Topcoder because they don’t have the overarching governance of branding that our larger brands do. They have a little bit more freedom. That’s what’s nice. They don’t have a huge budget and there’s more flexibility, so crowdsourcing makes a lot of sense.”


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