Submit a solution
The challenge is finished.

Challenge Summary

Welcome to the “Knowledge Graph Logo Family, Design Challenge.” In this challenge, we are looking for the design community to help create a family of eye-catching, coordinating logos for three related Data Analysis products: Knowledge Graph; DeepLink; and KG Layers.

The logo family you create will be used to represent products for the company’s data analysis program. They will help identify and showcase the products in various environments. For example: Web portals, PowerPoint presentations, Email communications, company newsletters, etc.

Note: If you create multiple design concepts, please create individual submissions.

Round 1

Initial design for a Checkpoint Feedback:
1. Initial concepts for a set of the three logos
2. Any notes you wish to share with the client

Round 2

Final Design plus Checkpoint Updates:
1. Final presentation of the logo family, with checkpoint feedback implemented
2. Any notes you wish to share with the client

The logos created in this challenge will be used to represent three related products that are part of the overall Data Analytics Platform (DAP). They are: “Knowledge Graph” and “DeepLink“ are the two related models; and “KG Layers” is the associated tool.

  • Knowledge Graph is a model of biological knowledge that links related concepts across the clinical development pipeline, such as genes, proteins, disease, compounds, pathways, etc.
  • DeepLink is an advanced deep-learning model that makes predictions of biological relationships between genes, diseases, compounds, pathways, etc. using the information from Knowledge Graph.
    • Deep-learning is a class of machine learning algorithms that uses multiple layers to progressively extract higher-level features from the raw input.
  • KG Layers is a tool that uses the results of the Knowledge Graph & DeepLink analyses and overlays them on user-inputted lists of genes. This helps users identify key novel predictions and develop hypotheses more easily

The products can be considered as follows in a hierarchy (Please see "reference & assets" in challenge assets):

  • Decision Informatics >
    • Knowledge Graph / DeepLink >
      • KG Layers

We recommend thinking of Knowledge Graph and DeepLink as related but distinct items. For example, consider Google’s family of icons: Gmail, Calendar, Drive, etc. (Please see "reference & assets" in challenge assets).

The audience will be researchers, data scientists, clinical scientists, and non-data scientists who are looking for insights into biological data.

Concept, composition, and simplicity will be taken into serious consideration in the selection process (see judging criteria below). Most great logos share some characteristics; they are clean, simple, and easy to remember. The winning logo will be used in various environments. For example: web portal, PowerPoint presentations, Email communications, newsletters.

Regarding style, we are looking for something futuristic. Consider themes around Artificial Intelligence (AI), Data Science, insights, medical, saving lives, biology, networks, etc. We recommend looking up what a knowledge graph is for additional context.

  • Positive Impressions: Logos should convey a professional feeling. We prefer designs that are simple, easy to remember, and recognize, contemporary.
  • Negative Impressions: Logos should not be flowery, overdone, childish, unprofessional. Nothing that could possibly be associated with Comic Sans.
  • The logo should encapsulate the message of the subject within three seconds of the first glimpse.

Your logo family must follow these requirements:

  • Three logos that work together as a family. Product names are:
    • Knowledge Graph
    • DeepLink
    • KG Layers
  • Each of the three complete logos must consist of a distinct icon and the name of each product/tool. The icon will be used both with the typography and as a standalone icon. Takeaway: the icon must be able to be separated from the product name in your design.
  • Logos should work as displayed on both light and dark backgrounds.
  • Logos should be effective in a variety of sizes, large and small.
  • Logos must be created as VECTOR artwork so they can be resized without a loss of quality.
  • Provide an outlined version of your logo and typography.
  • Submit logo options in Full Color (show them in black and white backgrounds) and in Black & White versions.
  • Final submissions should be provided in the format of eps, png, and tif. We will need one transparent, one white, and one black background.
  • Describe the idea behind your design process as a text file/notes in your submission.


  • Fonts: Please use a font that is similar to “Karbon” in your designs. (We have shared the font in the challenge assets)
  • Palette: We have provided a sample of the colors to be used; please follow the palette. (please see "DAP color palette.png" in challenge assets)

Explore some logo design inspiration websites, look for simple images or typography that convey a sense of discovery, illumination, integration, and ideas. A good logo should be simple, distinctive, relevant, memorable, timeless, and versatile – and, most importantly, your own design.

We have provided designs that the team has previously used to illustrate the tool.
NOTE: DO NOT COPY THESE OLD LOGO ELEMENTS. They should be used as inspiration only, as team members are not design professionals. :) (Please see "reference & assets" in challenge assets)

When thinking about the products/tools, here are some suggestions that could be a potential inspiration:

  • Knowledge Graph: Integration, bridging together silos, bringing together things never seen together before
  • DeepLink: Predictions, discovery; one idea: nodes and edges that create a mountain range, with sunrise coming up behind them; a sense of eureka, inspiration
  • KG Layers: see the assets document for a visual reference

Use these references to see more examples of great logos:  

Your submission will be judged on the following criteria:

  • Relevance:  How does your logo "fit" the products?
  • Quality: Does your logo look fresh, professional, and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
  • Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
  • Cohesion: do the three logos look interrelated like they belong to the same family of tools/products?

For submission you have to upload a zip file that contains the following 4 files:

Preview Image
Create a preview image as one (1) 1024px by 1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission File     
Export a JPG/PNG image file(s) of your submission
Place these files into a "" file.

Source Files
All source files of all graphics created in vector format in either Adobe Illustrator or any similar software should be saved as editable files. Place all of your source files into a "" file.
Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in an outlined format.

All your declarations and notes. This file must contain your notes if any, fonts, and stock art declarations.

If your submission wins, you may be asked to modify your design, graphics (sizes or colors) or modify overall colors.

Stock Photography
Stock photography is not allowed in this challenge. All submitted elements must be designed solely by you.

Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.

Stock Photography

Stock photography is not allowed in this challenge. All submitted elements must be designed solely by you. See this page for more details.

How To Submit

  • New to Studio? ‌Learn how to compete here
  • Upload your submission in three parts (Learn more here). Your design should be finalized and should contain only a single design concept (do not include multiple designs in a single submission).
  • If your submission wins, your source files must be correct and “Final Fixes” (if applicable) must be completed before payment can be released.
  • You may submit as many times as you'd like during the submission phase, but only the number of files listed above in the Submission Limit that you rank the highest will be considered. You can change the order of your submissions at any time during the submission phase. If you make revisions to your design, please delete submissions you are replacing.

Winner Selection

Submissions are viewable to the client as they are entered into the challenge. Winners are selected by the client and are chosen solely at the client's discretion.


2021 Topcoder(R) Open

Challenge links

Screening Scorecard

Submission format

Your Design Files:

  1. Look for instructions in this challenge regarding what files to provide.
  2. Place your submission files into a "" file.
  3. Place all of your source files into a "" file.
  4. Declare your fonts, stock photos, and icons in a "Declaration.txt" file.
  5. Create a JPG preview file.
  6. Place the 4 files you just created into a single zip file. This will be what you upload.

Trouble formatting your submission or want to learn more? ‌Read the FAQ.

Fonts, Stock Photos, and Icons:

All fonts, stock photos, and icons within your design must be declared when you submit. DO NOT include any 3rd party files in your submission or source files. Read about the policy.


All submissions are screened for eligibility before the challenge holder picks winners. Don't let your hard work go to waste. Learn more about how to  pass screening.

Challenge links

Questions? ‌Ask in the Challenge Discussion Forums.

Source files

  • Layered PSD files created in Adobe Photoshop or similar
  • EPS files created in Adobe Illustrator or similar
  • Vector AI files created in Adobe Illustrator or similar
  • Sketch
  • Adobe XD

You must include all source files with your submission.

Submission limit


ID: 30162564