Challenge Summary
Welcome to “Infant Nutrition UI Design Challenge”, in this challenge we are looking for your great expertise in the design field, to think and conceptualize a web application that will be used to represent high-level data obtained from different public sources. We are not providing any wireframes, so you have some free room to propose the best UX solution for this problem while implementing modern UI practices. Your focus will be:
Project Background
A company in the food industry wants to get new insights into their products, their market position, industry trends, and competitor performances. We already run an ideation challenge where we got some initial insights about how to get and represent the data obtained from relevant public data sources.
Our task in this second challenge is to take this data and conceptualize how it should be presented to the users for their study and analysis. Think on all the best and modern UX practices to review and handle high amount of data, such as:
1) Dashboard:
1.1) Data obtain workflow
1.2) Product group workflow
1.3) Data Visualization and review
This will be the starting point for many key features within this application.
A) We are looking to have a product search tool where our users can retrieve data from public sources like:
Secondary data source is social networks (Twitter, Facebook) - their API will be used to get keyword search results for the topics identified by analyzing product review data.
This tool will allow users to obtain data by checking the following options:
Have in mind and consider that the most important attributes for the client are nutrients and ingredients so we should be able to search matching products.
B) Once the user has that data, they will try to identify competing products based on ingredients and nutrients data. It will be good to show the product groups along with products in each group and maybe some charts/visualizations that help show the grouping details. Think on a graphical way to show these product groups with a comparison chart.
C) With product groups defined we will analyze the reviews data and identify common topics, positives, and negatives for each group.
D) Then we’ll use those topics and keywords to search social media posts to estimate how important/popular each one is. We should display final reports with all the details and with some filtering options by groups/brands/topics.
E) This dashboard should represent the data obtained in a graphical way, users should be able to drill down in the data to see even more detailed information per product group, ingredient or region.
Think about features like:
Based on these key requirements above, what features can improve the user experience? How can we make the data exploration, review, comparison and exporting, simple and straightforward to the users?
We are expecting you, to think and conceptualize any extra feature to make a significant-good impact on how this application should look, work and perform.
Form Factors
Please make sure your design supports these form factors:
Desktop Web Browsers
Branding Guidelines
There are no branding guidelines for this challenge, however, we have some styles recommendations:
We are providing the results from the Ideation Challenge for your study and a deeper understanding of what this project is about. Please check the forum for this documentation once you are registered.
https://drive.google.com/open?id=1SZLu16lC02xEcDJpyYvW8H_EoxIeTcXH
Final Deliverables
- UX/UI concepts with clean and modern design
- High-Level Data Visualization
Round 1
Round 2
Project Background
A company in the food industry wants to get new insights into their products, their market position, industry trends, and competitor performances. We already run an ideation challenge where we got some initial insights about how to get and represent the data obtained from relevant public data sources.
Our task in this second challenge is to take this data and conceptualize how it should be presented to the users for their study and analysis. Think on all the best and modern UX practices to review and handle high amount of data, such as:
- Interactive Dashboards
- Drill down functionalities to go deeper in the data
- Search, filter and export functionalities
1) Dashboard:
1.1) Data obtain workflow
1.2) Product group workflow
1.3) Data Visualization and review
This will be the starting point for many key features within this application.
A) We are looking to have a product search tool where our users can retrieve data from public sources like:
- Firstcry.com
- Walmart.com
- Amazon.com
- along with their respective regional versions.
Secondary data source is social networks (Twitter, Facebook) - their API will be used to get keyword search results for the topics identified by analyzing product review data.
This tool will allow users to obtain data by checking the following options:
- Product info (name, brand, description, etc)
- Pricing
- Ingredients list
- Nutrients list
- Rating (5-star rating info)
- User reviews
Have in mind and consider that the most important attributes for the client are nutrients and ingredients so we should be able to search matching products.
B) Once the user has that data, they will try to identify competing products based on ingredients and nutrients data. It will be good to show the product groups along with products in each group and maybe some charts/visualizations that help show the grouping details. Think on a graphical way to show these product groups with a comparison chart.
C) With product groups defined we will analyze the reviews data and identify common topics, positives, and negatives for each group.
D) Then we’ll use those topics and keywords to search social media posts to estimate how important/popular each one is. We should display final reports with all the details and with some filtering options by groups/brands/topics.
E) This dashboard should represent the data obtained in a graphical way, users should be able to drill down in the data to see even more detailed information per product group, ingredient or region.
Think about features like:
- Search and Filtering
- Data update CTA
- Data export CTA
- Allow users to even change the type of chart they want to see.
Based on these key requirements above, what features can improve the user experience? How can we make the data exploration, review, comparison and exporting, simple and straightforward to the users?
We are expecting you, to think and conceptualize any extra feature to make a significant-good impact on how this application should look, work and perform.
Form Factors
Please make sure your design supports these form factors:
- In-scope
- Desktop design for a resolution of 1440px width and height increased if necessary.
- Out of scope (Do not design)
- Tablet portrait and landscape
- Mobile portrait and landscape
Desktop Web Browsers
Branding Guidelines
There are no branding guidelines for this challenge, however, we have some styles recommendations:
- Go with clean and minimalist design, avoid hard and strong contrast. The dashboard will have a high amount of data so think about reducing “eye fatigue” with a smart color palette.
- No need to design a logo for this challenge, with just adding the word “Infant Nutrition” as a placeholder is enough.
- Use “Sans Serif” font styles, such as Open Sans, Roboto, Arial, Gotham, etc.
We are providing the results from the Ideation Challenge for your study and a deeper understanding of what this project is about. Please check the forum for this documentation once you are registered.
https://drive.google.com/open?id=1SZLu16lC02xEcDJpyYvW8H_EoxIeTcXH
Final Deliverables
- All original source files.
- Files should be created in Adobe Photoshop and saved as a layered PSD file, Adobe Illustrator or as a layered AI file, Sketch or Adobe XD.
- Marvel Prototype
- We need you to upload your screens to Marvel App.
- Please see the forum for the instructions.
- You MUST inclu1de your Marvel app URL as a text file in your final submission labeled “MarvelApp URL” (in your marvel app prototype, click on share and then copy the link).
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.