Challenge Summary

Welcome to PepsiCo - Mediafly Mobile App UI/UX Design Concepts Challenge! In this challenge, we are looking forward to your help in coming up with the creative designs for the Responsive Web Application on iPhone & iPad (both portrait, landscape views).

We are looking for you to provide design concepts and click-paths based on the provided requirements. Good luck and we are looking forward to your submissions!

Rolling Checkpoint Bonus: $150
Monday 11/23/15 @9:00 AM EST

  • - Anyone who submits a passing submission based on the updated requirements will win a Rolling Checkpoint Prize.
  • - We will provide feedback so you can continue to refine your design for the challenge deadline
  • - You must watch the forum for your feedback!

Challenge Winner Bonus: We will be giving bonus prizes for the submissions which meet the following criteria and also we will provide feedbacks to these early submissions. Only the highest bonus prize will be applicable to one submission as per timeline.

  • - Additional bonus $600 to first place & $300 to second place winners - if we get complete submissions by Friday 9:00 AM EST.
  • - Additional bonus $200 to first place & $100 to second place winners - if we get complete submissions by Monday 9:00 AM EST.

This web application theme will be built on Mediafly Interactives Framework (, We would require following pages and click-paths as per the requirements with supporting responsiveness for iPhone & iPad (both portrait, landscape views).

Pepsi sales reps in the field will use this app for showing these presentations in front of customers. Client will be using this application to present each page of iBooks file which will be easier to manage on Mediafly and render the page contents or images or available drilldown links on the page to achieve similar features through this application (instead of using iBooks app on iOS devices).

We need two resolutions from this design challenge, such as "iPhone (portrait & landscape - 750x1334)", "iPad (portrait & landscape - 2048x1536)".

Please refer attached document (PepsiCo Interactive Presentation.pptx) and sample 'iBooks' (Sample.ibooks) for your reference to understand the workflow and presentations. Please request in forum thread or cantact PM on OR system for getting the access to these attachments.

Requirements: This challenge is meant to be focused on the designing the actual "iBook" area within the Mediafly Interactive. All pages in the iBook should be created using Mediafly Interactive theme as per the attached document.
The navigation to get to the content is already solved/handled by the existing PepsiCo Theme. Do not worry about changing the navigation.
- We need you to focus on the iBook piece.
- The navigation *within* the iBook and how that navigation is handled, how the content is rendered, etc.
- The content pages of the books is what needs to be different and needs to be templatized.

Goal: We are looking for designs for the content pages of the books. You should be designing new versions of different book views (i.e., home, top section, subsections, content, etc.). These are the major areas where we need you to focus on creating a more elegant and innovative look. You could find the detail document in "PepsiCo Interactive Presentation.pptx" file.
- The attached document gives overall idea how Mediafly Interactive theme works.
- We need innovative ideas from designers how the current ibook pages will be converted into Mediafly Interactive.

You should be creating something new, easy and innovative designs. You could refer iBooks color branding theme for this app designs. We look forward to seeing your ideas from this challenge and let us know ifyou have any questions in the forum.

Required Pages:

Please find the details on following page requirements and also refer provided site map. Note: please see forum for updated requirements and further clarifications.

0. Splash Screen:

  • - Splash screen while loading the application.
  • - It would be equivalent to splash screen found while opening sample.ibook file inside iBooks app on iOS devices.

1. Home View:

  • - Every ibook/presentation will have its own background image.
  • - There will be Major Sections.
  • - Time period for this presentation.
  • - Region selector options.

2. Section View:

  • - Every ibook/presentation will have its own background image.
  • - Sub-sections of more information.
  • - Viewable Items (such as Videos, Documents, Interactive content).
  • - Viewable region selected on home page.
  • - No need further time period or region selection.

3. Folder View/Sub-Folder View:

  • - Every ibook/presentation will have its own background image.
  • - Sub-Folders of more information.
  • - Viewable Items (such as Videos, Documents, Interactive content).
  • - Viewable region selected on home page.
  • - No need further time period or region selection.

4. Detail View:

  • - Clicking on an Item from folder/sub-folders should open the content.
  • - The related content that should be easily accessible.

5. Navigation Menu:

  • - Provide an easy way to get to top-level navigation as well as other available actions - refer page # 8 document.
  • - Breadcrumb navigation - refer page # 9 on document.
    • - Users to understand where they are in the presentation.
    • - Can click to get to higher sections they have visited.

Target Audience:
Pepsi sales reps in the field and customers.

Judging Criteria:
- How well you plan the user experience and capture your ideas visually.
- Cleanliness of your graphics and design.

Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission File
Submit JPG/PNG for your submission files.

Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.

Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.

Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.

How To Submit

  • New to Studio? ‌Learn how to compete here
  • Upload your submission in three parts (Learn more here). Your design should be finalized and should contain only a single design concept (do not include multiple designs in a single submission).
  • If your submission wins, your source files must be correct and “Final Fixes” (if applicable) must be completed before payment can be released.
  • You may submit as many times as you'd like during the submission phase, but only the number of files listed above in the Submission Limit that you rank the highest will be considered. You can change the order of your submissions at any time during the submission phase. If you make revisions to your design, please delete submissions you are replacing.

Winner Selection

Submissions are viewable to the client as they are entered into the challenge. Winners are selected by the client and are chosen solely at the client's discretion.


2016 TopCoder(R) Open

Challenge links

Screening Scorecard

Submission format

Your Design Files:

  1. Look for instructions in this challenge regarding what files to provide.
  2. Place your submission files into a "" file.
  3. Place all of your source files into a "" file.
  4. Declare your fonts, stock photos, and icons in a "Declaration.txt" file.
  5. Create a JPG preview file.
  6. Place the 4 files you just created into a single zip file. This will be what you upload.

Trouble formatting your submission or want to learn more? ‌Read the FAQ.

Fonts, Stock Photos, and Icons:

All fonts, stock photos, and icons within your design must be declared when you submit. DO NOT include any 3rd party files in your submission or source files. Read about the policy.


All submissions are screened for eligibility before the challenge holder picks winners. Don't let your hard work go to waste. Learn more about how to  pass screening.

Challenge links

Questions? ‌Ask in the Challenge Discussion Forums.

Source files

  • Layered PSD files created in Adobe Photoshop or similar
  • AI files created in Adobe Illustrator or similar

You must include all source files with your submission.

Submission limit

5 submissions

ID: 30052067