Challenge Summary
Welcome to the "Appirio Marketing -- Innovate and Win in the Cloud Economy Infographic Challenge" - we will be running a series of "Marketing Challenges" to help ramp the community into the types of marketing assets Appirio needs and also future customers. In this challenge you will create icons and illustrations for an infographic illustrating the benefit of moving a business to the cloud.
This challenge is focused on creating an infographic type marketing asset.
Good luck!
Round 1
Round One (1) - Submit your design for Checkpoint feedback:
- We would like to review your infographic and provide feedback!
- Notes.jpg: Any comments about your design for the Client
Round 2
Round Two (2) - Final Design plus any Checkpoint feedback:
- Your final infographic design and files
- Any updates and refinements from the Checkpoint review
- Notes.jpg: Any comments about your design for the Client
Challenge Description:
A rough outline for the infographic has already been created. We’re asking that you:
1. Create icons and illustrations that will visually explain and lend clarity to the infographic.
2. Refine the typography and layout of the infographic. An outline of the infographic has been created and is there for you to build from how you see fit.
Infographic outline file is attached in the files section or can be downloaded here
This infographic will follow the Appirio branding and style.
In the files section, you’ll find the Appirio Style Guide as well as a set of approved icons. These icons are a good starting point but could be updated to the more colorful style of icons created for recent projects (see below)
Appirio project examples.
Example Link
The Appirio style is clean and simple. Icons and infographics use bright colors
Areas where visuals / icons are needed are outlined with a dashed line in the document.
Below, you will find ideas for the content of the icons and illustrations. Feel free to explore your own ideas for these illustrations, the suggestions are merely a starting point.
1. Header graphic: A larger graphic that will act as an intro to the entirety of the content / title. Ideas to explore: Visualization of “the cloud”, futuristic office buildings, the old way of working vs. the new way. These could be images or illustrations.
2. Icons: Create icons for the three topics listed:
- Respond Faster: Clock, stopwatch, etc
- Experiment with New Ideas: Beaker/lab equipment, lightbulb.
- Make Confident Decisions: arrow hitting the center of a target.
3. Graphic/illustration:
- Create a graphic about the “customer experience.” — A happy customer completing a sales transaction, star ratings. Think of a Yelp review.
4. Graphic/illustration:
- Create a graphic about “exception worker experience.” — A happy worker. Possibly at a computer or in an office.
5. Graphic/illustration:
- Create a graphic about “operational excellence.” — Phone, tablet, desktop sending data to the cloud.
6. Icons: Create icons for the four topics listed:
- Spending on apps: mobile, tablet and desktop icons with “applications” on their screens.
- Investment in mobile apps: 64% on the screen of a mobile phone.
- Barriers to app development: user, cash, lightbulb, pencil/ruler. These items are X’d out
7. Graphic/illustration:
- This graphic should visually emphasize the difference between the old way of working (could possibly be dark, black and white, gloomy, traditional looking business attire [suits]) vs new (New should be bright, happy, casual attire, mobile phones in hard)
8. Icons: Create icons for the four topics listed:
1. Barriers to app development: user, cash, lightbulb, pencil/ruler. These items are X’d out
2. Objectives for app development: upward trending graph [improved productivity]
3. 44% utilizing crowdsourcing already: 44% combined with an icon of the cloud
4. Benefits of crowdsourcing: icon for crowdsourcing
Elements to explore:
The icons and illustrations are the primary focus of this challenge. Feel free to explore changes to the layout of the different sections, but the flow of the infographic must remain the same.
Design Requirements:
Build from the included Adobe Illustrator file. Feel free to increase or decrease the height of the document if necessary. Do not change the width.
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission file.
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. As part of final fixes you may be asked to fix or update your screens to meet any missed Requirements, Forum requirements or Checkpoint requirements.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.