Challenge Summary
Welcome to the "Watchable Logo Design Challenge". In this challenge, we are looking for your help to create a new logo for a new short-form video product called "Watchable". The Watchable video service will be available on many platforms and devices, including: cable set-top boxes, the Watchable web site, Watchable apps on smartphones and tablets.
Your logo should be simple, eye catching, professional yet still fun and the most important thing it conveys the purpose or a sense of brand for the application. We are looking forward to seeing your logo creations!
Round 1
Submit your initial logo designs for feedback!
- Show your logos on white and black backgrounds
- Showcase your logo in context of a website, mobile app etc.
Round 2
Final logo design with client feedback applied!
- Show your logos on white and black backgrounds
- Showcase your logo in context of a website, mobile app etc.
Challenge Brief
Watchable is a new video product that delivers short-form video to viewers across multiple platforms – Online, App, and cable TV set-top boxes. Short-form videos may include popular "web" content from creators like Smosh, Vice Media or GoPro and / or clips from popular TV shows and music videos. Watchable will have national availability (US area) and anyone with a HSD connection can access content available through Watchable.
Design Challenge
Design a logo for the "watchable" brand that helps to convey its brand aspirations – "a trusted source to discover the best online video"
Logo Design Considerations
- Design elements to explore: colors, fonts, name + icon combinations
- "Watchable" does not have to fit on one line.
- Realize the logo will be used in multiple places: TV, Web, Mobile
Logo Requirements
Create a logo that is able to reflect our message to customers:
"We've scoured the web to find the most interesting creators and their best online videos because we only have one goal with Watchable. To bring you the most eye-grabbing entertainment. And weed out the unwatchable."
Things we would like to see
- Icon: A stylized "watchable" icon or logo that relates to the watchable brand concept
- Icon: Black and white version
- Icon: Color version
- Logotype: Create a version of your logo and pair it with the name "watchable".
- Wordmark: Create a version of your logo that is just typography (wordmark) design
- Showcase your logo in context of a website, mobile app etc.
Design Notes:
- Do not get stuck in one design process.
- Make sure to create different variations of your design, shapes, negative space, text and color combinations.
- Do your research into logos and video!
1. Contrast: Make sure your logo looks good by submitting on a white background and on a dark background.
2. Type: The font is open - make sure to research and explore great logo typography
3. Color: Open - we will provide additional feedback at the checkpoint
4. Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
5. The logo should grasp the message of our brand within three seconds of the first glimpse.
Logo Design Guidance:
- http://tannerchristensen.com/rules-for-logo-design/
- http://justcreativedesign.com/2008/12/02/logo-design-resources/
- http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
- http://mashable.com/2014/04/30/logo-design-tips/
Target Audience
Older Millennials (25-35) who are casual web video consumers/watchers that want to easily find interesting and relevant online content, Watchable gives you the best in curated short form digital videos, available to watch across all of your devices, including the TV screen. Watchable provides an easy way to find the best web videos have been specifically picked to appeal to older Millennials’ tastes and viewing preferences. You can watch the best web video content that is relevant to you, in one place, in the way you want to watch them.
Judging Criteria
Your submission will be judged on the following:
- Creativity: Is your logo visually exciting and engaging?
- Relevance: Does your logo convey the brand aspirations?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Have you used typography in a meaningful way?
Submission & Source Files
Preview Image
Please create a preview image as one (1) 1024x768px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. Use this preview image to help sell your logo solution.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outline format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.