F2F -- Appirio Crowdsourcing One-Pager Update

Data ScienceDesign Elements And Principles

Key Information

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Challenge Summary

In this challenge you will create a two-sided print piece that will be used to market Appirio’s crowdsourcing services.


You will bring together design elements from several existing sources and perform visual updates and copy changes to create the final design.

The original design is attached in the files section [front.pdf] [back.jpg]—you will update the copy and visual look of this content to appear in the visual language of the new Appirio brand. An example of the new Appirio brand is available in the files section [Data Science FAQ.zip/pdf]. In addition to the visual updates, required copy changes are also included in the files section [Appirio One Pager copy updates.docx].

Elements to explore:
Please refer to the updated Appirio style/branding—you’ll need to apply this visual style to your design.

Icons: The new Appirio uses colorful icons to represent categories/ideas. Explore the look and color scheme of the icons on the back page.
Typography: Appirio marketing now uses the Source Sans typeface. All copy should be set in Source but feel free to explore size, placement, etc.
Imagery: We’re looking for new image ideas for the front page:
Group image: Explore different images to represent the crowd community. Focus on diversity; genders, races, etc.
Design/Development/Data Science: Consider new visual approaches for how Appirio can represent these categories.
Header: Use a consistent header on both the front and back of the document.
Footer: Please add a clean, simple footer: Include a link to appirio.com/crowdsourcing. Feel free to explore other elements including title, social links, etc. 
Simplify: Remove this section from the back page. Use the additional room to increase the size and prominence of the graphic area.   
 

Elements to retain:
Content: All elements from the original sources must be present in the new design [subject to copy updates]

Elements to update:
Eliminate topcoder logo and name. Update to Appirio branding, colors, typefaces, etc.
Update to new Appirio logo [file]

Design Requirements
8.5” x 11” single sheet. Front and back.

F2F GUIDELINES
We will review submissions as they are submitted
We will review ALL submissions until we declare a winner based on
1) Task Requirements
2) Client is happy with how it looks/works
3) Time the solution was submitted

Judging Criteria
- How well does your design align with the objectives of the challenge
- Cleanliness of your graphics and design.
- Overall Design and User Experience.

Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.

How To Submit

  • New to Studio? ‌Learn how to compete here
  • Upload your submission in three parts (Learn more here). Your design should be finalized and should contain only a single design concept (do not include multiple designs in a single submission).
  • If your submission wins, your source files must be correct and “Final Fixes” (if applicable) must be completed before payment can be released.
  • You may submit as many times as you'd like during the submission phase, but only the number of files listed above in the Submission Limit that you rank the highest will be considered. You can change the order of your submissions at any time during the submission phase. If you make revisions to your design, please delete submissions you are replacing.

Winner Selection

Submissions are viewable to the client as they are entered into the challenge. Winners are selected by the client and are chosen solely at the client's discretion.

CHALLENGE LINKS:

SUBMISSION FORMAT:

Your Design Files:

  1. Look for instructions in this challenge regarding what files to provide.
  2. Place your submission files into a "Submission.zip" file.
  3. Place all of your source files into a "Source.zip" file.
  4. Declare your fonts, stock photos, and icons in a "Declaration.txt" file.
  5. Create a JPG preview file.
  6. Place the 4 files you just created into a single zip file. This will be what you upload.

Trouble formatting your submission or want to learn more? ‌Read the FAQ.

Fonts, Stock Photos, and Icons:

All fonts, stock photos, and icons within your design must be declared when you submit. DO NOT include any 3rd party files in your submission or source files. Read about the policy.

Screening:

All submissions are screened for eligibility before the challenge holder picks winners. Don't let your hard work go to waste. Learn more about how to  pass screening.

CHALLENGE LINKS:

Questions? ‌Ask in the Challenge Discussion Forums.

SOURCE FILES:

  • Layered PSD files created in Adobe Photoshop or similar
  • AI files created in Adobe Illustrator or similar

You must include all source files with your submission.

SUBMISSION LIMIT:

Unlimited

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