Nutra Blend Logo Design Challenge

Key Information

BONUS: 5‌ CHECKPOINTS AWARDED WORTH ‌$50‌ EACH

Register
Submit
The challenge is finished.

Challenge Summary

Welcome to Nutra Blend Logo Design Challenge

We need your creative skills to come up with a bold new logo for our company. Being in the agriculture industry for years, we need to renew our outdated logo to something more exciting and modern, conveying our service philosophy which you can read more in the challenge description. Thanks for joining and best of luck!

Round 1

For your R1 deliverables please submit following items for client review:
1) Nutra Blend Logo
2) Nutra Blend With Tagline
3) Color Palette
4) Purpose/meaning Note

Round 2

Final design will contain all following items plus any updates from client feedback:
1) Nutra Blend Logo
2) Nutra Blend With Taglines
3) Branding Information
4) Purpose/meaning Note
The primary goal of this challenge is to design a new logo for Nutra Blend. This logo must convey a mix of convention and innovation. We rely our services in partnership, strength, integrity and ingenuity and would like to see our logo convey that as well.

Nutra Blend is a company that distributes micro-nutrients for animal feeds. See more information in the website, http://nutrablend.net/nutraBlendHome.aspx

Branding Guidelines
- Colors are open to designers. In spite we recently redesigned the website, we’d like to rethink the tones and colors we used and update the website properly. Colors we like: blues, greens, grays and reds.
- Fonts are open to designers. Be creative the way you use them and make sure to properly declare them in the submission upload process to avoid screening failure.

Concepts Goals
We envision a powerful logo. It’s VERY IMPORTANT to us that the word “Blend” is taken literally as an expression in the representation of the logo/imagery. Meaning that we’d like to see somehow the logo being blended with the word “Blend”.

It’s an interesting challenge to incorporate this concept. Consider as well a smooth color palette applied to the logo and the imagery you come up with, it should be very appealing. Imagery should lean towards agriculture.

What we don’t want to see is sci-fi / science types of logo, neither script type logos.

Keywords
- Community Outreach (Partnership with Customers in more than just business )
- Agriculture Advocacy
- Loyalty
- Service
- Quality

Requirements
1) Nutra Blend Logo
- Create a vector logo on CMYK color mode.
- Show the logo on a white and black background.
- Design an unique logo that reads “Nutra Blend” or "NB". Any of those will do. If you want, you can propose the two options.
- Make sure to consider an appropriate imagery and concepts stated above.

2) Nutra Blend With Taglines
- Create two versions of the logo to incorporate the following taglines:
-- Providing Confidence
-- Driving to Feed

3) Branding Information
- Provide the color palette of your logo plus font specs.

4) Purpose/meaning Note
- Please provide us a graphic note with the meaning/purpose that will help us understanding your logo.

Target User
Feed manufacturers overall. Agriculture advocacy is a key point here, we want to convey that we are a steadfast leader in agriculture and a sense of security to our customers.

Judging Criteria
- Completeness: does your logo meet the requirements as stated within the challenge?
- Quality: does your logo look fresh, professional, and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: does your logo present a new and interesting concept? Is it simple, yet memorable?

Submission File
All requested contest requirements/screens zipped as JPG or PNG files at 72dpi.

Source Files
Zip all original source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files.
Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outline format.

Preview Image
Create a 1024x1024 JPG or PNG file in RGB color mode and place a screenshot from your submission within it.

Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. As well as fonts replacement.

Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.

Stock Photography

Stock photography is not allowed in this challenge. All submitted elements must be designed solely by you. See this page for more details.

How To Submit

  • New to Studio? ‌Learn how to compete here
  • Upload your submission in three parts (Learn more here). Your design should be finalized and should contain only a single design concept (do not include multiple designs in a single submission).
  • If your submission wins, your source files must be correct and “Final Fixes” (if applicable) must be completed before payment can be released.
  • You may submit as many times as you'd like during the submission phase, but only the number of files listed above in the Submission Limit that you rank the highest will be considered. You can change the order of your submissions at any time during the submission phase. If you make revisions to your design, please delete submissions you are replacing.

Winner Selection

Submissions are viewable to the client as they are entered into the challenge. Winners are selected by the client and are chosen solely at the client's discretion.

CHALLENGE LINKS:

Screening Scorecard

SUBMISSION FORMAT:

Your Design Files:

  1. Look for instructions in this challenge regarding what files to provide.
  2. Place your submission files into a "Submission.zip" file.
  3. Place all of your source files into a "Source.zip" file.
  4. Declare your fonts, stock photos, and icons in a "Declaration.txt" file.
  5. Create a JPG preview file.
  6. Place the 4 files you just created into a single zip file. This will be what you upload.

Trouble formatting your submission or want to learn more? ‌Read the FAQ.

Fonts, Stock Photos, and Icons:

All fonts, stock photos, and icons within your design must be declared when you submit. DO NOT include any 3rd party files in your submission or source files. Read about the policy.

Screening:

All submissions are screened for eligibility before the challenge holder picks winners. Don't let your hard work go to waste. Learn more about how to  pass screening.

CHALLENGE LINKS:

Questions? ‌Ask in the Challenge Discussion Forums.

SOURCE FILES:

  • Vector AI files created in Adobe Illustrator or similar

You must include all source files with your submission.

SUBMISSION LIMIT:

Unlimited

SHARE:

ID: 30055645