Challenge Summary
Welcome to Fujitsu - Android Home Screen Concept UI Design Challenge !
Fujitsu is one of the large Android device manufacture. In this challenge, we are looking to conceptualize the home screens for Fujitsu’s new android smartphone specifically targeted to “Otona” consumer market (we will provide details of “Otona” segment as supplement materials in forums once you register).
You will be focused on creating an unique idea on how the new home screens should look and feel with brief documentation on design philosophy/concepts that your designs are based on.
Can you come up with great concept and design for next generation Android phone that could potentially have big impact to the future of mobile UI?
Let us know if you have any questions and Good Luck!
* This challenge is under Appirio NDA v2.0. All the materials provided in this challenge are strictly under this NDA that is viewable in forums once you have agreed on NDA and register for this challenge.
1. Concept Design Pitch
2. Home
- Please provide a MarvelApp Presentation (see details below).
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).
1. Concept Design Pitch
2. Home Screens.
You must submit enough designs for home screens to show your unique design concept and how it works. Also, provide designs based on example use case or story that will show the uniqueness of your concept. See Screen Requirements section for the details.
We will need page transitions cleary documented somehow, and you could use MarvelApp as a working prototype with links and screen transitions working for this purpose. If your design has special graphical effects, you do not need to put those effects into MarvelApp, but please note it for client to understand.
- Please provide a MarvelApp Presentation (see details below).
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).
The goal of this competition is to come up with the new concept and look and feel of a custom Android UI for Fujitsu smartphones.
For their next generation Android SmartPhone, Fujitsu wants home screen design specifically targeted for “Otona” market also have the design so that it could be uniquely recognized as “arrows” branded phone different from other phones in the market.
Target Audience - The “Otona” market
“Otona” translated as “mature/adult” in English is a specific group of consumers that has unique characteristics.
We will be providing you with detailed description of this “Otona” market, along with the key functionalities that this market has interest in as supplementary material in forums once you register for the challenge.
Concept Design Goals
Following are some of the key words that client is looking for in the design;
a. Unique. No other
b. Sophisticated
c. Modern style
d. Fashionable
Following are the keywords that should NEVER be in the design;
a. Rude
b. Discriminatory
c. Provocative
d. Cheap
Client is specifically looking for designs and ideas that can meet following. In addition to home designs, you should provide enough designs based on some use case (or story) to demonstrate your design philosophy or concept. Please also see the Screen Requirements section for details and Judging Criteria section below for the priority how this will judged;
1. UI ideas that had not been seen into smartphones until now. For example;
2. UI ideas that considers the mentality and/or physical declining body of “Otona” market into account. (we will be providing more information on this in supplementary materials)
3. UI design that utilizes the wide 18:9 display size (not the existing 16:9).
4. Your design philosophy or concept is clear to understand. Your catchphrase can be grasped in “5 seconds” (5 seconds appeal)
Screens Requirements
Overall
Upon designing, you must consider that your design, when implemented, will work with following number of items in mind;
a. Number of applications: minimum of 100 (assuming there will be 70 pre-installed apps and users download 30 after having the phone)
b. Phone book entries (Contacts): minimum of 500 (If your design needs to demonstrate using Contacts)
1. Concept Design Pitch
Submit minimum of 1 page presentation mentioning following. Presentation must have following items;
1.1. Simple catchphrase of you design philosophy or concept.
1.2. Description of your design philosophy or concept -- background or reasonings.
1.3. Come up with a short user story where you showcase a scenario e.g. user is an athlete who trains x times a day, opens his android phone to check the time, etc - make it realistic and very short. (Note as this is for “Otona” segment, athlete is not a good user story to design)
1.4. Create this visual presentation to demonstrate your unique Home Design concept (in the case of the example above, there should be sport related images in your presentation to make it more realistic). Consider this is your sales pitch! Basically, write down the story, represent it visually and sale it. Use your Home Screens designs to compliment the pitch.
1.5. Client assumes that your philosophy/concept is derived from the supplementary materials provided in forums, specifically making the reasons derived from the target “Otona” users and “arrows” brand vision.
You can create a PPT, PDF or PNG file for this.
2. Home and Additional Screens
Your design must meet following Google regulations that can be set as the default home screens.
a. The first screen shown on the home screen needs to have Google search bar.
b. The first screen shown on the home screen needs to have Google Play Store icon.
c. The first screen shown on the home screen needs to have Google Folder.
d. There needs to be an area where the Widgets can be placed within the home screens.
In addition, screen designs or contents to demonstrate your unique Home design concept.
Client has researched the functions which the target “Otona” consumers frequently uses or want to use on a smartphone. Please see supplementary materials in forums for details.
You must submit final design to demonstrate the uniqueness and benefit of your design philosophy/concept.
Please provide use cases/stories to add screens and design images as you think is sufficient. Then, provide brief visual presentation of this use cases/stories inside Concept Design Pitch so the client can easily understand and judge your unique Home design concept.
Branding Guidelines
Client is seeking innovative new ideas and inspiration for the next generation smartphone screens target to the “Otona” market. However, your concepts and designs will need to follow the overall brand vision and core values of their mobile phone product line called “arrows”.
We will be providing you with the details of above and several features unique to this phone in forums once you register for the challenge. In brief, it is as following;
Consider that following Fujitsu’s logo or color guidelines is not mandatory. We are open to ideas regarding to how to style this interface.
References
Following are few design examples to provide you guidance to concepts and designs that client are looking for. Note that the following design (it’s philosophy and look & feel) itself is NOT what the client is looking for, but these are purely for example purpose to guide you how your submissions should be structured and what client has in mind to score your submissions.
a. Smart Launcher (https://www.smartlauncher.net/)
Their design catchphrase is “Simple, Light and Fast” targeted for the specific consumer market and the designs built upon it. The main screen looks like a lock screen, however, can launch applications with a bubble icon.
Client likes the uniqueness in design placing icons in a circle which is unlike the regular home screens. But is looking for more resonings around your submissions such as user friendliness or ease of usage.
b. drupe (http://www.getdrupe.com/)
Their design catchphrase is “People First” and all the design philosophy built upon it. As you can see, it covers all contact management and communications with other people - be able to dial, recording, sending text messages, know who the caller is, etc.
Client likes the unique and clear concept that the design is based on, although feels it might be inconvenient if the user wants to continuously use this app for normal day usage.
As you can see from the supplement materials, the target “Otona” segment uses SNS services a lot and can be seen that they have desire to connect with other people. “People First” pitch can be seen as good reasoning for the design to this market although you should freely make other reasonings to your design. Also note that this app is not for home screen. We are looking for comprehensive home screens in this challenge.
Screen Specifications
- Source files for android screens must be created as 360 x 720 dp.
- Screen files for android screens must be exported as @3x (1080 x 2160 px).
- Source/screen files for pitch screen (s) can be any format as long as it is visual (PDF, PPT, Video, etc).
- All graphics must be created as vector so they resize well on larger devices.
MarvelApp Presentation
- Request a MarvelApp prototype from me (mahestro@copilots.topcoder.com). Do not use the forums to request for MarvelApp.
- Provide clickable spots (hotzones) to link your screens and showcase the flow of the solution.
- Provide the MarvelApp shareable link in your notes during submission upload.
Stock Artwork (Illustrations, Icons, Photography)
- Stock artwork is allowed for this challenge.
- Make sure to declare all your assets properly or you might fail screening.
Judging Criteria
Overall design, UI and user experience is important. In addition, the following criteria is used;
Must have;
- The design meets all the requirements above.
- The design have information on page transitions (MarvelApp working links would be fine).
- The design do not have unexpected keywords explained above.
- The design is not targeted for senior people. (but must meet the “Otona” people. see supplementary materials for example)
Criteria by higher priorities on top;
- The design have clear philosophy or concept (the background, reasons, satisfaction, etc. The client assumes you will create philosophy based on the additional materials we provide in forums, especially the reasonings being for “Otona” target).
- The design follows “arrows” brand vision and core values.
- The design meets expected keywords explained above.
- The catch phrase is clear, easy to understand, and attractive.
- Icons and widgets are easily understandable and viewable in your design.
- Icon texts (such as application names) are easily understandable and viewable in your design.
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop, Illustrator or Sketch. Layers should be named and well organized.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Fujitsu is one of the large Android device manufacture. In this challenge, we are looking to conceptualize the home screens for Fujitsu’s new android smartphone specifically targeted to “Otona” consumer market (we will provide details of “Otona” segment as supplement materials in forums once you register).
You will be focused on creating an unique idea on how the new home screens should look and feel with brief documentation on design philosophy/concepts that your designs are based on.
Can you come up with great concept and design for next generation Android phone that could potentially have big impact to the future of mobile UI?
Let us know if you have any questions and Good Luck!
* This challenge is under Appirio NDA v2.0. All the materials provided in this challenge are strictly under this NDA that is viewable in forums once you have agreed on NDA and register for this challenge.
Round 1
Submit your initial concept and designs for a checkpoint feedback:1. Concept Design Pitch
2. Home
- Please provide a MarvelApp Presentation (see details below).
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).
Round 2
Submit your final design plus checkpoint feedback.1. Concept Design Pitch
2. Home Screens.
You must submit enough designs for home screens to show your unique design concept and how it works. Also, provide designs based on example use case or story that will show the uniqueness of your concept. See Screen Requirements section for the details.
We will need page transitions cleary documented somehow, and you could use MarvelApp as a working prototype with links and screen transitions working for this purpose. If your design has special graphical effects, you do not need to put those effects into MarvelApp, but please note it for client to understand.
- Please provide a MarvelApp Presentation (see details below).
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).
The goal of this competition is to come up with the new concept and look and feel of a custom Android UI for Fujitsu smartphones.
For their next generation Android SmartPhone, Fujitsu wants home screen design specifically targeted for “Otona” market also have the design so that it could be uniquely recognized as “arrows” branded phone different from other phones in the market.
Target Audience - The “Otona” market
“Otona” translated as “mature/adult” in English is a specific group of consumers that has unique characteristics.
We will be providing you with detailed description of this “Otona” market, along with the key functionalities that this market has interest in as supplementary material in forums once you register for the challenge.
Concept Design Goals
Following are some of the key words that client is looking for in the design;
a. Unique. No other
b. Sophisticated
c. Modern style
d. Fashionable
Following are the keywords that should NEVER be in the design;
a. Rude
b. Discriminatory
c. Provocative
d. Cheap
Client is specifically looking for designs and ideas that can meet following. In addition to home designs, you should provide enough designs based on some use case (or story) to demonstrate your design philosophy or concept. Please also see the Screen Requirements section for details and Judging Criteria section below for the priority how this will judged;
1. UI ideas that had not been seen into smartphones until now. For example;
1.a. Unique UI that can utilize unique features on their smartphone such as “Exlider” (please see supplementary material in forums for details of this feature and others)
1.b. Unique UI that utilizes technology trends (like AI, home appliance, IoT) or Handwriting interface
2. UI ideas that considers the mentality and/or physical declining body of “Otona” market into account. (we will be providing more information on this in supplementary materials)
3. UI design that utilizes the wide 18:9 display size (not the existing 16:9).
Note that Client will need designs using full 18:9 display size. There are new technology trend like notch area making use of this wide screen size. If you would like to design with unique usage of notch to utilize 18:9 size, client welcomes it, but please do submit full 18:9 usage design also in this case. (few examples can be seen here for Android “notch” patterns). Please note that notch is just one trend utilizing the wide 18:9 display size, and if you can think of other designs that is good also.
4. Your design philosophy or concept is clear to understand. Your catchphrase can be grasped in “5 seconds” (5 seconds appeal)
Screens Requirements
Overall
Upon designing, you must consider that your design, when implemented, will work with following number of items in mind;
a. Number of applications: minimum of 100 (assuming there will be 70 pre-installed apps and users download 30 after having the phone)
b. Phone book entries (Contacts): minimum of 500 (If your design needs to demonstrate using Contacts)
1. Concept Design Pitch
Submit minimum of 1 page presentation mentioning following. Presentation must have following items;
1.1. Simple catchphrase of you design philosophy or concept.
1.2. Description of your design philosophy or concept -- background or reasonings.
1.3. Come up with a short user story where you showcase a scenario e.g. user is an athlete who trains x times a day, opens his android phone to check the time, etc - make it realistic and very short. (Note as this is for “Otona” segment, athlete is not a good user story to design)
1.4. Create this visual presentation to demonstrate your unique Home Design concept (in the case of the example above, there should be sport related images in your presentation to make it more realistic). Consider this is your sales pitch! Basically, write down the story, represent it visually and sale it. Use your Home Screens designs to compliment the pitch.
1.5. Client assumes that your philosophy/concept is derived from the supplementary materials provided in forums, specifically making the reasons derived from the target “Otona” users and “arrows” brand vision.
You can create a PPT, PDF or PNG file for this.
2. Home and Additional Screens
Your design must meet following Google regulations that can be set as the default home screens.
a. The first screen shown on the home screen needs to have Google search bar.
b. The first screen shown on the home screen needs to have Google Play Store icon.
c. The first screen shown on the home screen needs to have Google Folder.
d. There needs to be an area where the Widgets can be placed within the home screens.
In addition, screen designs or contents to demonstrate your unique Home design concept.
Client has researched the functions which the target “Otona” consumers frequently uses or want to use on a smartphone. Please see supplementary materials in forums for details.
You must submit final design to demonstrate the uniqueness and benefit of your design philosophy/concept.
Please provide use cases/stories to add screens and design images as you think is sufficient. Then, provide brief visual presentation of this use cases/stories inside Concept Design Pitch so the client can easily understand and judge your unique Home design concept.
Branding Guidelines
Client is seeking innovative new ideas and inspiration for the next generation smartphone screens target to the “Otona” market. However, your concepts and designs will need to follow the overall brand vision and core values of their mobile phone product line called “arrows”.
We will be providing you with the details of above and several features unique to this phone in forums once you register for the challenge. In brief, it is as following;
- “arrows” Brand Core phrase
- Use with comfort
- “arrows” Brand Vision
- "arrows" helps me understand me more than anyone, free from bothering and living a step one step further into the future
- “arrows” Brand Keywords
- Kizuna (a special bond)
- Efficiency
- Reassurance
- Exciting
Consider that following Fujitsu’s logo or color guidelines is not mandatory. We are open to ideas regarding to how to style this interface.
References
Following are few design examples to provide you guidance to concepts and designs that client are looking for. Note that the following design (it’s philosophy and look & feel) itself is NOT what the client is looking for, but these are purely for example purpose to guide you how your submissions should be structured and what client has in mind to score your submissions.
a. Smart Launcher (https://www.smartlauncher.net/)
Their design catchphrase is “Simple, Light and Fast” targeted for the specific consumer market and the designs built upon it. The main screen looks like a lock screen, however, can launch applications with a bubble icon.
Client likes the uniqueness in design placing icons in a circle which is unlike the regular home screens. But is looking for more resonings around your submissions such as user friendliness or ease of usage.
b. drupe (http://www.getdrupe.com/)
Their design catchphrase is “People First” and all the design philosophy built upon it. As you can see, it covers all contact management and communications with other people - be able to dial, recording, sending text messages, know who the caller is, etc.
Client likes the unique and clear concept that the design is based on, although feels it might be inconvenient if the user wants to continuously use this app for normal day usage.
As you can see from the supplement materials, the target “Otona” segment uses SNS services a lot and can be seen that they have desire to connect with other people. “People First” pitch can be seen as good reasoning for the design to this market although you should freely make other reasonings to your design. Also note that this app is not for home screen. We are looking for comprehensive home screens in this challenge.
Screen Specifications
- Source files for android screens must be created as 360 x 720 dp.
- Screen files for android screens must be exported as @3x (1080 x 2160 px).
- Source/screen files for pitch screen (s) can be any format as long as it is visual (PDF, PPT, Video, etc).
- All graphics must be created as vector so they resize well on larger devices.
MarvelApp Presentation
- Request a MarvelApp prototype from me (mahestro@copilots.topcoder.com). Do not use the forums to request for MarvelApp.
- Provide clickable spots (hotzones) to link your screens and showcase the flow of the solution.
- Provide the MarvelApp shareable link in your notes during submission upload.
Stock Artwork (Illustrations, Icons, Photography)
- Stock artwork is allowed for this challenge.
- Make sure to declare all your assets properly or you might fail screening.
Judging Criteria
Overall design, UI and user experience is important. In addition, the following criteria is used;
Must have;
- The design meets all the requirements above.
- The design have information on page transitions (MarvelApp working links would be fine).
- The design do not have unexpected keywords explained above.
- The design is not targeted for senior people. (but must meet the “Otona” people. see supplementary materials for example)
Criteria by higher priorities on top;
- The design have clear philosophy or concept (the background, reasons, satisfaction, etc. The client assumes you will create philosophy based on the additional materials we provide in forums, especially the reasonings being for “Otona” target).
- The design follows “arrows” brand vision and core values.
- The design meets expected keywords explained above.
- The catch phrase is clear, easy to understand, and attractive.
- Icons and widgets are easily understandable and viewable in your design.
- Icon texts (such as application names) are easily understandable and viewable in your design.
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop, Illustrator or Sketch. Layers should be named and well organized.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.