THE CHALLENGE
The Ministry of Economy, Trade and Industry — also known as METI — works on developing Japan’s economy and strengthening the public sector. METI created a database with thousands of business case studies to help Japanese business owners navigate important decisions and obstacles. But instead of becoming a major asset for Japan’s economy — the database went virtually unused.
The culprit? Many of the case studies existed in hard-to-search PDFs, meaning users often gave up in frustration. To further complicate matters, the database allowed for individual content creation and management, and the variety of formats caused even more friction.