Is this Augmented Reality T-Shirt a Gimmick or is it Your Future?
Some things are a gimmick. They were created to be a gimmick and if they were lucky or ‘got hot’ at the right moment in time they emerged as a pop-culture hit. Is there any better example in recent history than the Pet Rock? It was a rock that had some clever marketing minds behind it and though it surely made a good conversation piece in its heyday, it was just a well-played out gimmick. Then there’s this:
What you just watched above was from the team at Amutsu and though you might be thinking this t-shirt (and accompanying mobile app) is nothing more than Pet Rock 2.0, there is one gigantic reason you are incorrect. See below.
If you are unaware of who that is and why he matters, here’s the brief skinny. That’s Sergey Brin, co-founder of Google and he’s wearing Google’s Project Glass or Google Glass (product name).2013 is the Year of the Sensor and if you are paying attention you realize the physical world is steadily gaining a layer of digital skin. This layer is your new platform to create. That augmented reality t-shirt is no “pet rock”, rather, it’s your fair warning of what is coming and your invitation to innovate. image credit: theyalwayscomeback.blogspot.com, huffingtonpost.com video credit: youtube.com/amutsuar