August 10, 2018 AI’s Impact on Mobile App Development: How Apps Are Getting Smarter
Right now, mobile apps are a valuable tool for navigating everyday life. Your app may be doing just that, but what are you doing to incorporate the power of artificial intelligence (AI) into current or future apps? Without an AI component, apps are sure to be discarded as better solutions offer users more insights and ease.
Regardless of where you are in the mobile app development process, AI is sure to affect it. Consider how the emergence of AI has affected interactions with devices and all the possibilities it unlocks.
AI becomes a business advantage when used as a strategy. Companies already understand its value with 72% of business leaders citing AI as an advantage. Its impact is far-reaching, including machine learning and powerful algorithms. It is a key aspect of both building apps and improving user interactions. Let’s look at how AI is changing the world of mobile app development.
AI enhances the user experience and retains engagement
AI has become a trusted aid in keeping users engaged based on their own behavior and response patterns. When put into action, a mobile app that is AI-infused can extract a lot of user information. Then it analyzes the data for behavior patterns, which can be valuable in improving the app. AI can also document location and transfer that data, which again helps you better understand the user experience and improve it.
The user experience is further improved by the ability of AI bots to interact with the user when there is a problem. The bots seem to be doing it better than standard customer service. So much so that it’s predicted that 95% of all customer interactions will be AI driven by the year 2025.
Apps don’t fail because there are bad ideas behind them. Instead, apps fail because they don’t continue to engage users. AI is essential to monitor the choices and trends of that user and feeding that data into an algorithm. This results in relevant, timely messaging being sent to your user. It keeps users interested, which means they’ll keep your app longer.
AI delivers automation
One popular misconception about AI is that it completely replaces the need for human design or analysis. Rather, AI enables people to make better decisions. What it replaces is what can be automated. Automated reasoning can be established to solve some problems. For example, rideshare apps use automated reasoning to determine the best routes based on all the existing data it has for the area — it doesn’t drive the car for you (at least not yet).
AI enables personalization
Personalization is an important trend in mobile app development. Users want a unique experience based on their needs. AI makes this possible, boosting user engagement. AI takes the personal user experience to a new level. Anyone using an app built with AI will receive a personalized experience with recommendations based on past behaviors and other factors.
When thinking about examples of intelligent apps, some of the best examples are the My Starbucks Barista or Amazon Go. These apps pay attention to the behaviors of users and anticipate what they will want to do, like asking if you’d like to place the same order as your most recent order.
This is where the machine actually learns. The product of learning are the algorithms that can predict what you’ll want or do next. This machine learning is important because it’s meant to make the user’s life easier. It’s a cycle of learning and improvement.
AI allows app developers to code creatively
AI is making changes based on the foundation of the app as well — allowing for more creative ways to code. App developers that understand how to leverage AI will be able to deploy more unique code in a more adaptable setting. It also speeds up development time, eliminating some manual, time-consuming practices.
AI facilitates natural language
Did you know that mobile applications and computers can communicate ideas? It’s already a part of mobile app development, mostly in the realm of customer service reports. The full process results in AI creating text from obtained data. Your apps want to talk; so, let them share what they know.
AI keeps you relevant
AI-enabled apps will become the new norm for businesses, which means your app must be in the business of funneling data. Data is the goldmine here for any brand to understand how their apps are used. This goes way beyond standard algorithms, as they can’t provide insights into the user experience.
Apps built upon an AI structure will also allow businesses to expand into new products and new markets. When you have technology that can do this, it’s obvious this is an investment that will be sure to have significant returns.
eBay has been able to use this philosophy to ensure adoption of its mobile app, which sits on the devices of hundreds of millions. The eBay app uses structured data influenced by AI to present a one-of-a-kind homepage based on a particular user’s activity.
Where will AI take your app?
The importance of building apps with AI is undisputed, so it’s time to take a look at how your current and future apps can be focused on AI. You may be concerned about where you’ll find developers with the skills to build apps with AI.
Fortunately, Topcoder has thousands of highly qualified AI mobile app developers working to bring you not one, but several options for your apps.