Mobile Fitness App
Creating richer, more meaningful digital experiences for customers is key to the success of every business.
The brand behind popular fitness and weight loss products like P90X, Beachbody was born in the era of direct response mail and infomercials—and underwent a digital transformation as their customers began moving from the mailbox and television to mobile devices. While Beachbody had a widely used mobile fitness app, they wanted to reimagine and redefine the mobile user experience to deliver even more value to customers.
Beachbody came to Topcoder to rapidly produce agency-quality designs that helped them visualize new mobile experiences and explore the art of the possible. In less than two weeks, they received mobile design concepts from more than 15 top designers. Each design focused on leveraging Beachbody's extensive content library to drive user engagement. Topcoder designers also explored new features like user goal setting and ratings, product information, on-demand video search and viewing, and expert coaching.
At the end of the project, Beachbody chose the best designs to inform the next generation of their mobile fitness app, giving their internal development team an innovative foundation on which to buil