Big Data Analytics
Global Audiovisual Electronics Manufacturer
Companies today have access to more data than ever before, but turning big data into big insights can be challenging.
A global audiovisual electronics manufacturer wanted to better understand users of their wireless music system in order to effectively target new customers. Released a few years prior, the music system allows you to seamlessly control all of your music from anywhere in your home, whether you’re playing different songs in different rooms or the same one in every room.
The system also generates valuable user data, but as a smaller company with a global presence they lacked the bandwidth and technical expertise to mine the user data for the kind of transformative insights they were looking for. With an Analytics Starter Pack from Topcoder, the company received on-demand access to the data science talent they needed to tackle the problem. And during the three-week project, a crowd-powered delivery team managed all logistics.
First, the company shared 200,000+ lines of device activation data from users around the world. Then hundreds of data scientists from Topcoder's global talent network developed analytics models to generate insights from the data. In just three weeks, we delivered both high-level and granular insights on the users of the music system—from product usage information to specific user listening habits to locations where the products were used, and beyond.
Through a virtually limitless pool of data science brain power and creative data analysis, Topcoder delivered the big data analytics solution the company needed to penetrate burgeoning markets, better engage existing listeners, and most effectively target new users.
We got the value we thought we would. We got quality submissions and the ideation proved the model. What took the crowd three weeks took us nearly all of last year to complete. The result is that now we have an actionable plan. We will absolutely do this again!