What Social Apps Are Your Teenagers Using on Their Smartphones?
This post was written by Michael Flynn, you can follow him on Twitter here.
Teenagers today are constantly on their iPhones or Android devices. Just last year, analyst Gene Munster reported that 34% of high school students own an iPhone, and 40% of surveyed students intend to purchase one in the next six months! Clearly, this “social” frenzy is just getting started. Children are connected more than ever. It has even come to the point where children can not even put down their phone to say hello to a passer-by, or sit down at a family dinner without neglecting anyone in order to, yes, check their phone. But, what exactly are they doing on them all the time?
For one, we know they are on Facebook. I am on it, you are on it, and heck, sometimes even your grandparents are on it. Secondly, Twitter has also become a big hit for mobile phones. As you may have seen during the NBA playoffs, the Miami Heat and Indiana Pacers promote their Twitter handles on their court. If you are a Bostonian, your very own Celtics were the first pro sports team to advertise twitter on their home court. But besides that, what else? Well, thanks to the ever-popular “App Store” and Apple’s “Top Charts” section, we are able to take a look into three top social media mobile apps that we use today.
To put it short, Vine is taking over America. Even just two months ago, Vine was labeled as a “painful hipster affectation” that revolves around taking a 6-second video and sharing it with the world. Now, however, Vine’s growth is “far faster than that of WhatsApp, LinkedIn, Chrome” and it’s “engagement growth is more than seven times faster than Snapchat’s.” Seven! As an adult, these apps may seem foreign to you, but to the average teenager, he or she has been using these rival apps for at least a year now. To put it simply, Vine is capturing America’s attention as a top-10 iPhone app with it’s simple six-second video that has endless possibilities.
Check out the Verizon Wireless USA Vine where they say, “Look what just arrived. Samsung Galaxy S4 on our 4G LTE network. #s4unboxing”
To put Snapchat into context, you must first think of Instagram. In Instagram, you want to capture a beautiful photo in which you can enhance the image with some nice effects and easy to apply filters. You want everyone to see the picture, to love it, like it, share it and maybe even print it! Snapchat is the complete opposite. It allows you to take pictures, record videos, add captions and drawings, and send them to any person on your friend list, but with a catch. The pics and vids self-destruct “Mission Impossible” style after a brief digital life of up to 10 seconds, erased forever. Because of this “feature” many have taken to Snapchat to send, how shall we say, descriptive images that aren’t exactly PG rated. It’s the Keyser Soze of the app world and your kids are likely using it.
Fun Fact: The app’s mascot is called “Ghostface Chillah”, now if only a pork store would adopt METHOD Ham, we’d be all set.
An Instagram Picture of Sunrise in Oahu, Hawaii by Tom Anderson ("MySpace Tom")
Instagram started off for the more artistic type that liked to add filters to enhance their photos. Users are able to connect their Instagram account to Facebook, Twitter, Tumblr, Flickr, and Foursquare, which makes it like a social media site. Now, the account has expanded to all demographics, and even companies are using Instagram just as much as they use Twitter to promote their services. The company is also aided by the quality of mobile cameras which make it easy and efficient to shoot and upload gorgeous imagery such as the serene landscape seen above. How good are these cameras and subsequent apps getting? – Just ask the staff of the Chicago Sun-Times.
Did you know?
Trinidad James’ hit rap-song called “All Gold Everything” includes Instagram when he says “I’m Instagram straight flexin!” This line has been a fan-favorite caption on Instagram ever since.
We hope that these potentially foreign-to-you apps entice you to download them and see what the teenage craze is all about. Bottom line, it’s an app jungle out there and if you want to see what is really being leveraged and how so, surprise, surprise … just ask (or peek in on) your kids.
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image credit: itunes.apple.com, dotcells.com, http://cdn.slashgear.com/wp-content/uploads/2012/12/instagram_twitter.jpg, http://scm-l3.technorati.com/13/01/24/74675/snapchat.jpg?t=20130124101404, http://web.stagram.com/p/452177163005798350_15005072, polygram filmed entertainment (Usual Suspects image – Keyser Soze), snapchat.com
video credit: https://vine.co/v/bVa67A1VDT1?fb_action_ids=10102192721979420&fb_action_types=vine-app%253Apost&fb_source=aggregation&fb_aggregation_id=288381481237582