How this Viral Crowdsourced Video is Supporting an Epic Open Innovation Robotics Competition
Who wants to write code to program dueling miniature satellite robots operating in zero-gravity conditions aboard the International Space Station? If your hand is not raised, the TopCoder Blog and this amazing robotics competition is probably not right for you.
You might think getting widespread coverage for something as inspirational as this completely free student robotics competition would be easy. It involves NASA, DARPA, MIT, TopCoder and other amazing organizations and represents a chance for students who are interested in robotics to form teams, compete and all the while, do something amazing. Alas, in this era of Lady Gaga tweets and iPhone 5 announcements, sometimes extraordinarily worthy news doesn’t quite break through. But today, in this era of Crowdsourcing and Open Innovation, entities and individuals can sync-up with communities with specialized and amazing talent to create content that simply can’t be ignored.
You may know the video production community Tongal. They produce incredible web videos through a series of Crowdsourced competitions that breed amazing video outputs. LEGO, McDonald’s, Secret, Allstate and many other brands have enjoyed and leveraged the creativity this community routinely pours out into their videos. When it was time for Zero Robotics to really tell their story in a bold and brilliant way, they too tapped the creative juices of the Tongal community and the below video was the winning output – enjoy!
Teachers, mentors, students and those who care about getting young minds into STEM focused education – please share the below video and for those who are interested in participating – visit the Zero Robotics site today.
Congratulations to the team from Tongal and all who contributed to this winning video which was ranked #7 on the AdAge Viral Video Chart for this week with more than 1.5 million views!
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image credit: tongal.com
video credit: youtube.com/NASAtelevision