Can Infographic Design Power Greater Web Conversion?
It is all the rage in digital design and articles with them get shared almost as much as anything tagged #BigData. What is it? Infographics of course and it’s not too hard to understand why they are so popular. They’re colorful, bold, easy to grasp and often lead you on a visual journey to information you didn’t even knew you cared about. So it’s no wonder we’re beginning to see web landing pages incorporating infographic style design and the reasoning is clear. If they help you digest the information faster and can help you understand an impact more vividly, well then they just might be the perfect conversion tool that gets your viewers clicking-thru. Want more proof that infographics are “in”, see below.
Of course, we’re just having a little fun, but that doesn’t change the fact that infographics are an amazing vessel for communicating what otherwise could be a complex user journey. Let’s not forget, there was a very good reason Russian chemist Dmitri Mendeleev sketched out an organized table in the 1860′s that led to the below:
Playing on these themes of visualizing data in a compelling and easily digestible manner, take a look at the new home page design for Marketo, an integrated marketing platform provider. The image below doesn’t quite do it justice because the actual page is a scrolling, interactive infographic of beauty.
And finally, when it comes to keeping the attention of a younger generation, designers are finding innovative ways to incorporate infographic stylings that shepherd the user to a conversion destination. NoNameSite.com – a CS-STEM Education community site powered by TopCoder – recently debuted this conversion landing page. The competitive designers of TopCoder Studio crafted this whimsical visualized path and so far, it is receiving great accolades from the people who matter most, the kids who make up the community on NoNameSite.com.
Is the future of web and mobile conversion based in creating interactive infographic style landing pages or is this just the latest fad in a fast paced tech & design environment? We shall see, but it is rather clear that in this moment digital consumers can not get enough of these artsy and fun visualizations known as infographics.
Interested in utilizing infographic web design to boost your conversions? Connect with TopCoder Studio today.
image credit: ptable.com, marketo.com, nonamesite.com